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Archive for February, 2011

Blog: Keep ADDING fresh, relevant, useful content

Publisert av Sigve Kommedalden 5. February 2011 0

So you’ve finally taken everyone’s advice and started your own blog. That’s a great start. However, there is no time to waste. The most important task on your To-Do list now must be to build up your blog. The sooner you start growing your blog; it will give you positive results in the form of relevant traffic, popularity and conversions.

Remember: the first couple of months are always crucial.

Regular Updation of your Blog is an Absolute Must Unlike a website; a blog cannot do without regular updation. In fact, what differentiates a blog from a website is this very need. While you can survive with a niche website of just a few pages and build it up over time, in the case of a blog, you cannot afford to take it easy. Depending on the theme of your blog, you can make it more comprehensive by posting content and relevant videos, etc.

Develop a Plan of Action You must know that Search engines such as Google love relevant content. If you want Google to like you and send its spiders to crawl your pages regularly, you must work out a plan of action that allows you to publish relevant content regularly on your blog. A post per day is most ideal. However, if you are unable to do this, you can try to create new posts atleast twice a week. You can also consider hiring a writing service that will take over the job of supplying your blog with fresh content on a regular basis.

Add Fresh, Relevant and Useful Content All blogs need to be updated as often as possible by posting relevant content. Doing so not only keeps the blog current and fresh, it also makes it a rich source of information that offers value to its readers, who in turn keep coming back for more.

Best Content Sources Articles are considered to be the most ideal form of blog content. Depending on your industry of interest, start posting informative articles that have just the right blend of some of your most important keywords. Make sure to link back to relevant pages on your main website. Product reviews & opinions are also useful. Another popular content source is guest posts by other industry experts. Invite others to write posts for your blog and offer to add their signature / link along with the posts.

RSS Feeds Also known as Really Simple Syndication, RSS feeds allow readers to subscribe to your blog posts and receive updates of new content added to your blogs, regularly.

As you start adding well written, relevant and useful content on your blog regularly, you will start appearing in organic search results and are bound to notice a steady rise in your readership.

Can there be a simpler, easier and more economic way to receive free traffic?

Relevante blogginnlegg

Importance of serious keyword research

Publisert av Sigve Kommedalden 5. February 2011 0

Ask any informed internet marketer about what is the single most important factor to keep in mind while attempting to enhance your web presence and they are bound to say serious keyword research.

What are Keywords? Keywords refer to those thousands of words or phrases that are used by web searchers to find information on the internet. These words are typed into search engines like Google, Bling etc which in return present pages upon pages of search results or links to website resources based on how competitive those keywords are.

This relation between keywords and search results seems pretty straight forward when seen from a searcher’s point of view. However, things are a little more complex for those thousands of website owners who want their website to be found each time a surfer searches for products or services similar to what they offer! Thorough keyword research and their proper implementation simplify this process and help to meet cut throat competition which exists across all industries.

What do you mean by Keyword Research? Even though we well understand that there is a direct relationship between key phrases typed into search engines and the results that are presented thereafter, not all keywords can be relevant for one particular marketer.

How then, do you make sure that your prospective customers will find your website? The answer is simple – keyword research.

Keyword Research refers to the process of conducting an in-depth analysis or research of the most relevant keywords and key phrases that are being used by online visitors to find websites similar to yours. Once you know the most relevant keywords for your business / website, you can take the necessary steps to optimise your website for those specific words or phrases.

The keyword research activity requires thorough planning and is usually done right in the beginning of any web marketing efforts. Once completed, it sets the right tone for the activities that follow next. In the event that a website is not optimised for the right keywords, it will not be able to attract free web traffic from search engines, thus missing out on higher conversions.

There are a number of very useful and easy to use Keyword research tools available. Some of the most important ones include Overture Keyword Selector tool, WordTracker Keyword Research tool and Google Adwords Keyword Tool.

If you haven’t already, spend some time in conducting a serious keyword research for your website. I assure you, this time spent will go a long way in bringing you valuable results.

Relevante blogginnlegg