Marketing your blog or website is of utmost importance if you want to attract the attention of your target customers and drive them to your web resources. Once you have created a blog or a new website, the challenge now is –
- How to divert maximum traffic to your newly launched web property?
- How to get your blog seen and read by more and more people?
Feedburner Helps!
Your web marketing efforts need to be focussed, goal driven and direct. The good news is that a large number of online tools are available that can assist you in promoting your blog. All that is needed is to utilize them correctly and effectively.
What is Feedburner? It is one of the most widely used and trusted feed management systems on the internet today. Owned by Google, Feedburner is gaining in popularity almost every day!
RSS Feeds: RSS feeds are being utilised by more and more websites as it allows readers to subscribe to its content and stay updated with the content that is added to the blog on a regular basis. Moreover, if your blog provides RSS feeds, chances are that other websites who like your content may wish to use your content on their platform, thus driving free traffic to your blog / website in exchange.
Why Feedburner? While it is possible to make your content usable and capable of being followed by simply implementing RSS functionality, what makes Feedburner a good choice is the added benefits it offers to user and web publishers.
- Feedburner allows you to keep a track of all those people who are opted to follow your blog and read its content.
- Feedburner lets you know what your readers are searching for and which blog is the most popular among the readers.
- Feedburner helps you track your content popularity and find out which content is the most popular.
- Feedburner customises the user experience by giving them the choice to select the manner in which they would like to receive your content updates. Email subscriptions are a popular choice as they deliver new content directly to the subscriber’s inbox.
By creating an account with Feedburner, adding the code on your blog and allowing visitors to subscribe to your service, you can market your blog effectively and communicate with your target audience in the most cost effective manner. And the best part, you have access to real time statistics that will help you to track user behaviour.
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