Whether you want to keep your customers, clients and partners informed about the latest developments in your Company/ business, or want to stay in the news, Press Releases are just right for you.
Writing Press Releases is one of the best ways through which you can attract free web traffic to your website on a regular basis. Today, there is no dearth of Press Release Submission websites on the internet. All you need to do is to write newsworthy Press Releases and submit them to such websites. With time, your Press Releases will be picked up by Search engines and before you know it, you will witness a surge in your website traffic!
Writing Press Releases is somewhat different from writing articles in terms of formatting, tone of voice and presentation of facts. Getting your Press Release accepted by professional Press Release Distribution websites can be challenging. The moment your Press Release moves away from facts, and starts to sound like an advertisement, it runs the risk of getting rejected for publication.
You need to focus on : How to write a Press Release that is factual rather than promotional.
Let’s take a look at what you should keep in mind while writing a Press Release:
- Is your Press Release Factual & Newsworthy? The purpose of a Press Release is to share facts and provide accurate, newsworthy information about your Company to readers and journalists. Hence, before you get down to writing a Press release, make sure that you are clear about what you want to say.
- Make The Headline of Your PR Attention Grabbing: Your PR headline is the first thing that is noticed about your PR. Infact, most readers (journalists) decide whether or not to read a PR based on its Headline. Hence, choose a headline that is concise, attention grabbing and capable of arousing the curiosity of its target readers.
- Provide Answers to the Essential Questions: As you reach the body of the Press Release, you must first provide a brief on what the PR is all about – like an introduction, talking about the purpose of the PR. The next paragraph should be used to answer questions such as Who, What, When, Where and Why.
- Quotes Are Important: Whether you are announcing the launch of a new range of products or breaking the news about your Company’s latest event, it is good practice to add a human touch to the PR by adding a few quotes by the Co’s CEO or any other person of importance.
- Follow the Correct Layout: Keep in mind the standard format and rules of PR presentation and layout. Start the body with a line that mentions the city in which the PR has been generated and date on which it has been released by the co. In the last paragraph, include a line that says “For additional Information” and provide details on how someone can find more information on your Company.
