Facebook Ads Bigger Than Google Adwords
In a very short span of time, Facebook (FB) has gained tremendous popularity, the world over. Almost everyone, web savvy or not is on Facebook and why not?
Facebook has revolutionised the way people interact and keep in touch with one another. Right from families and friends to colleagues and casual acquaintances, FB makes it possible to connect with people in real time, on a day to day, minute by minute basis.
However, Facebook is not just limited to Friends’ Lists. It is packed with a number of different tools that enable members to market themselves and their businesses well. Facebook Advertising is a good case in point!
Though there are conflicting views about this, many people feel that Facebook ads do a better job at targeting online audiences and are more effective than Google Adwords!
Given the tremendous pace at which the Facebook user base is constantly growing, it won’t be a surprise if Facebook ads will soon begin to challenge the online advertising dominance that has up till now been enjoyed by Google!
Let’s take a look at some of the factors that may contribute to this change:
- More and more people are joining Facebook every day, all across the globe, thus adding to its list of several hundred million users.
- The large user base spends several hours on Facebook.
- Facebook’s Ad design interface is clutter-free and easy to use.
- Facebook ads can be targeted closely to its members based on such factors as age, education, gender, location, marital status, hobbies, etc. This is the information that is provided voluntarily by registered users.
- Facebook estimates the number of users you can target with your ads based on different factors.
- Facebook knows who its members are and is aware of its user’s preferences. Such specific information enables Facebook to offer advertisers the flexibility and benefit of serving their audiences highly customised and well targeted advertisements.
- Facebook makes it possible to serve the most relevant ads to people based on their interests, thus improving the chances of arousing their curiosity in these ads.
- Facebook provides detailed Advertising Reports which help advertisers to understand how well their ads are performing. They can then make the required changes and check the improvements.
- Competition on Facebook may still be lower than on Google Adwords.
Google has spent many years perfecting its Adsense and Adwords tools. Despite that, it has been seen that Facebook ads and advertising on Facebook is definitely catching up and may even become much bigger than Google Adwords.
Whether or not Facebook ads will actually outshine Google Adwords is something we must all be willing to wait and watch. As they say, only time will tell!
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