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Facebook Ads vs Google Adwords

Publisert av Sigve Kommedalden 8. April 2011 0

På veldig kort tid har Facebook (FB) oppnådd en enorm popularitet verden over. Med 2,5 millioner norske brukere er Norge en av de landene i verden som har flest brukere av Facebook etter innbyggertall. Hver måned øker tallene kraftig, og toppen er langt ifra nådd. Facebook er og blir det største sosiale mediet.

Facebook har endret måten folk kommuniserer, og holder kontakten med hverandre. Venner, kollegaer, og tilfeldige bekjente er bare et tastetrykk unna, og Facebook gjør det lett å holde seg oppdatert på hva som skjer dag etter dag med dine venner på Facebook.

Facebook er mye mer enn det å holde kontakten med venner og bekjente. Facebook tilbyr mange gode verktøy som gir brukerne muligheten til å markedsføre seg selv og deres bedrifter. Det finnes mange tegn som tyder på at markedsføring med Facebook Ads er fremtiden.

Selv om det er stor uenighet om dette, så mener mange at Facebook Ads gjør en bedre jobb med å treffe akkurat den målgruppen som man ønsker å nå. At Facebook Ads er mer effektivt en Google Adwords. Mye av grunnen til dette er valgmulighetene som Facebook Ads gir, ved å gi annonsørene tilgang til informasjonen medlemmene legger ut på sine private Facebook profiler.

Ettersom antall brukere av Facebook bare øker og øker i et vanvittig tempo, så vil det bare være et tidsspørsmål før Facebook Ads vil være større en kongen av annonsering på Internett Google Adwords.

La oss se på en del viktige faktorer som underbygger endringen:

• Flere og flere mennesker blir aktive på Facebook. Med over 500 millioner brukere verden over, er det nå en av tretten mennesker i hele verden som bruker Facebook.
• Store deler av medlemsbasen bruker mye tid på Facebook.
• Facebook Ads er veldig enkelt og brukervennlig. Alle kan få det til, uten noen forkunnskaper.
• Med Facebook Ads kan du rette annonsene dine direkte mot målgruppen din ut i fra mange ulike kriterier som alder, utdanning, kjønn, tilholdsted, sivilstatis, hobby osv.
• Med Facebook Ads kan du estimere hvor mange brukere som er målgruppen din, ut i fra de kriterier du har valgt.
• Facebook vet nøyaktig hvem sine brukere er. Dette gir annonsørene fleksibilitet, og muligheten til å rette annonsene direkte til målgruppen sin.
• Konkurransen på Facebook er mindre en Google Adwords

Google har brukt mange år på å perfeksjonere verktøyene Google Adsense og Google Adwords. På tross av dette har Facebook Ads virkelig tatt innpå, og har en ekstrem vekst. Google på sin side har også vekst, men langt ifra den samme som Facebook. Det spekuleres i hvor stort det kan bli, men en ting er sikkert. De vil slå Google i omsetning og antall brukere i løpet noen få år.

Selv om Google Adwords fortsatt er størst, så er det bare et tidsspørsmål før Facebook overtar tronen som kongen av PPC annonsering på Internett. Tiden vil vise om dette blir en realitet eller ikke.

Hvilken erfaring har du med Facebook Ads og Google Adwords, og tror du Facbook Ads vil utkonkurrere Google Adwords? Si din mening i kommentarfeltet under.

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Facebook Ads Bigger Than Google Adwords

Publisert av Sigve Kommedalden 22. February 2010 0

In a very short span of time, Facebook (FB) has gained tremendous popularity, the world over. Almost everyone, web savvy or not is on Facebook and why not?

Facebook has revolutionised the way people interact and keep in touch with one another. Right from families and friends to colleagues and casual acquaintances, FB makes it possible to connect with people in real time, on a day to day, minute by minute basis.

However, Facebook is not just limited to Friends’ Lists. It is packed with a number of different tools that enable members to market themselves and their businesses well. Facebook Advertising is a good case in point!

Though there are conflicting views about this, many people feel that Facebook ads do a better job at targeting online audiences and are more effective than Google Adwords!

Given the tremendous pace at which the Facebook user base is constantly growing, it won’t be a surprise if Facebook ads will soon begin to challenge the online advertising dominance that has up till now been enjoyed by Google!

Let’s take a look at some of the factors that may contribute to this change:

  • More and more people are joining Facebook every day, all across the globe, thus adding to its list of several hundred million users.
  • The large user base spends several hours on Facebook.
  • Facebook’s Ad design interface is clutter-free and easy to use.
  • Facebook ads can be targeted closely to its members based on such factors as age, education, gender, location, marital status, hobbies, etc. This is the information that is provided voluntarily by registered users.
  • Facebook estimates the number of users you can target with your ads based on different factors.
  • Facebook knows who its members are and is aware of its user’s preferences. Such specific information enables Facebook to offer advertisers the flexibility and benefit of serving their audiences highly customised and well targeted advertisements.
  • Facebook makes it possible to serve the most relevant ads to people based on their interests, thus improving the chances of arousing their curiosity in these ads.
  • Facebook provides detailed Advertising Reports which help advertisers to understand how well their ads are performing. They can then make the required changes and check the improvements.
  • Competition on Facebook may still be lower than on Google Adwords.

Google has spent many years perfecting its Adsense and Adwords tools. Despite that, it has been seen that Facebook ads and advertising on Facebook is definitely catching up and may even become much bigger than Google Adwords.

Whether or not Facebook ads will actually outshine Google Adwords is something we must all be willing to wait and watch. As they say, only time will tell!

Do you want to learn more about how to market with Facebook Ads?  Sign up for my Free Newsletter.

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Google Adwords – Advertisers Dream

Publisert av Sigve Kommedalden 26. December 2009 0

Gone are the days when one could rely solely on the traditional means of advertising to reach their target customers and push sales. With the growth of internet and its increased usage, more and more businesses are moving to the online world to tap its vast advertising potential and reach out to a large customer base of online visitors. If you are a web marketer with a product or service to sell, you can surely benefit from Google Adwords.

What is Google Adwords?
Google Adwords refers to the advertising program offered by Google. By creating an account with Google Adwords, you can start advertising your product or service on Google and its advertising network.
How Does Google Adwords Work?
The concept behind Google Adwords is simple. However, to understand Google Adwords and its benefits, we must first briefly talk about how Google Search works.

A vast number of online web searchers use Google Search to look for information on a wide variety of topics, including products and services. Google searches through its large database of websites, blogs, documents and other resources to provide the most relevant search results based on the queries typed into the Google Search Box. This is a very powerful tool and cannot be influenced in any manner as Google uses its smart technology to judge the most genuine source of information for its users based on the quality, freshness and relevancy of the websites and web resources.

However, in addition to these organic search results, Google also displays something known as ‘Sponsored Links’ or paid-for-listings on the right hand side of the search results page and sometimes just above the regular search results. These are ads by advertisers who have chosen to use the power of Google advertising to promote their products and target potential customers.

Flexibility, Benefits & Control Offered by Google Adwords to Advertisers
Designing and running your adwords campaign is easy. Work out some of the essential elements and you are all set to reap the benefits of Google Adwords advertising.

Ad Formats: Choose from a variety of ad formats including text ads, image ads, video ads, local business ads and mobile ads.

Keywords & Ad Design: Analyze your business and create a list of most powerful keywords that someone may use to search for your products or services. Using these keywords, design your advertisement with a suitable Headline, Description, Display URL and Destination URL.

Set your Budget: Adwords lets you set a budget for your ads so that you can decide how much you want to spend on your Adwords campaign. What’s more, pay only when people click on your ads!

Once you activate your account, you are all set. The next time someone searches using one of your keywords, Google will display your ad, thus reaching out directly to people who are already searching for you.

The best part about using Google Adwords is that Google lets you have complete control over your advertising campaign and offers many online resources such as the Search Based Keyword Tool to assist you through the entire process.

Do you want to learn more about how to manage Google Adwords. Sign up for my Free Newsletter.

Leave a comment and share your experience with Google Adsense

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