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Facebook Ads Bigger Than Google Adwords

Publisert av Sigve Kommedalden 22. February 2010 0

In a very short span of time, Facebook (FB) has gained tremendous popularity, the world over. Almost everyone, web savvy or not is on Facebook and why not?

Facebook has revolutionised the way people interact and keep in touch with one another. Right from families and friends to colleagues and casual acquaintances, FB makes it possible to connect with people in real time, on a day to day, minute by minute basis.

However, Facebook is not just limited to Friends’ Lists. It is packed with a number of different tools that enable members to market themselves and their businesses well. Facebook Advertising is a good case in point!

Though there are conflicting views about this, many people feel that Facebook ads do a better job at targeting online audiences and are more effective than Google Adwords!

Given the tremendous pace at which the Facebook user base is constantly growing, it won’t be a surprise if Facebook ads will soon begin to challenge the online advertising dominance that has up till now been enjoyed by Google!

Let’s take a look at some of the factors that may contribute to this change:

  • More and more people are joining Facebook every day, all across the globe, thus adding to its list of several hundred million users.
  • The large user base spends several hours on Facebook.
  • Facebook’s Ad design interface is clutter-free and easy to use.
  • Facebook ads can be targeted closely to its members based on such factors as age, education, gender, location, marital status, hobbies, etc. This is the information that is provided voluntarily by registered users.
  • Facebook estimates the number of users you can target with your ads based on different factors.
  • Facebook knows who its members are and is aware of its user’s preferences. Such specific information enables Facebook to offer advertisers the flexibility and benefit of serving their audiences highly customised and well targeted advertisements.
  • Facebook makes it possible to serve the most relevant ads to people based on their interests, thus improving the chances of arousing their curiosity in these ads.
  • Facebook provides detailed Advertising Reports which help advertisers to understand how well their ads are performing. They can then make the required changes and check the improvements.
  • Competition on Facebook may still be lower than on Google Adwords.

Google has spent many years perfecting its Adsense and Adwords tools. Despite that, it has been seen that Facebook ads and advertising on Facebook is definitely catching up and may even become much bigger than Google Adwords.

Whether or not Facebook ads will actually outshine Google Adwords is something we must all be willing to wait and watch. As they say, only time will tell!

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Google Profile – A Must have Marketing Tool

Publisert av Sigve Kommedalden 18. February 2010 0

Web marketers, all across the globe look for ways and means to enhance their web presence, popularise their business and gain positive online exposure. Some do it through their websites, while others prefer to achieve the same through regular and dedicated blogging. Whatever be the case, the motivating factor is always to reach out to a larger audience. Now, Google Profile makes this even easier!

Irrespective of whether you have a website or a blog, you can build yourself a highly customised web presence thanks to Google’s Profile feature.

What is Google Profile?

The Google Profile service launched by Google enables you to design your own Personal Profile page on Google that helps you to choose exactly what information should be provided when someone searches for your name on Google.

Simply put, your Google profile administers how you are presented on the various Google products. This is the information that can be seen by all other Google users.

By creating a Google Profile, you get to tell web searchers who you are. The great thing about this feature is that it lets you have complete control over the nature of information presented. If you do not want to make your Address and other contact details public, you don’t have to! Just mention your email id and you are reachable without being over accessible! Moreover, you can also control who can and cannot see your personal details.

How Does It Work?

Google Profile enables you to hand pick every piece of information that you would like to share about yourself, each time someone searches for you on Google, using your name or other keywords associated with you. This way, you provide the right information to people.

  • Go to http://www.google.com/profiles
  • Click on “Create my profile”
  • Customise the page with the information that you would like to share about yourself with anyone who might search for you on Google
  • Enjoy your very OWN and highly customised Google Profile!

Once you have logged in to your Google Profile account, you can start entering your details.

Some of the features under Google profile include:

  1. Once you enable the ‘Send a Message’ feature, you can keep your email hidden and still, receive emails from other Google mail users.
  2. You can make your profile more impressive by adding photos from Google Image applications such as Picasa or Flickr.
  3. You can customise your personal profile page by adding a short bio about yourself.
  4. You can add your most current contact details and control who can see it.
  5. Using this feature, you can link to your other Google web properties on the net. This includes links to your Blogger blog, Facebook, LinkedIn and Twitter pages. Now all your friends need to do is to visit your Google Profile page and connect with you via different online tools.
  6. The ‘My Places’ feature helps to share information about your present as well as past locations.

You no longer need to fret about not finding yourself on Google searches whenever you search for your name!

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Why Google Loves Content?

Publisert av Sigve Kommedalden 29. December 2009 0

How often do you turn to the internet to look up some information that you need? My guess is very often. Search Engines play a vital role in making information easily available to online users with a single click of the mouse. Among the various search engines, Google is undoubtedly one of the most highly respected, regarded and regularly used search engine till date.

Ranking Well on Google is Important

In today’s day and age, when millions of websites are vying for the customer’s attention, simply building a Company or business website is not enough. If you want to attract genuine traffic to your website and stand out from the clutter, you must be able to rank well on search engines, especially Google.

Understanding What Works for Google

If you have taken it upon yourself to fight competition and make your online presence a success, you must begin by first understanding what it takes to rank high on Google. Regular efforts directed towards this goal will help you to build a successful, revenue generating website that attracts valuable traffic.

Google Loves Unique & Relevant Content

The reason why Google tops the popularity charts with web surfers is because it presents the most relevant & latest information through its search results pages the moment someone types in a search query. Google’s crawlers are constantly adding new websites to its index and it will be an understatement to say that Google Loves Content!

The More, the Merrier

You cannot build a 5 page website and leave it at that. Google likes and respects websites which are regularly updated with new, fresh and well written content. After all, it is the content or the words used on you website that determine the quality of information offered. Irrespective of whether you own an information website or offer a product / service, it is your website content that communicates with your website visitors.

By adding good quality, relevant and unique content / copy to your website on an ongoing basis, you not only become a favourite source of information for your online visitors, you also get to earn the respect of Google which will regard you as a valuable resource. Once this happens, Google will send its crawlers to visit your website regularly, thus improving your chances of getting top listings for your desired keywords.

How to add Quality Content to Your Website?

There are numerous ways of adding relevant content to your website. Here are just some of them –

  • Write informational articles that provide useful tips and advice to your visitors.
  • Besides adding them to your website, consider submitting original and unique articles to Article Directories along with your Company and website details.
  • Maintain a Company Blog and update it regularly with news related to new product innovations, company press releases etc.
  • Regularly update your website content to include your most important and targeted keywords.
  • Use Social Media marketing tools to reach out to a global audience.
  • Write Guest posts on other blogs and link back to your website.

If you haven’t already, start paying attention to your website content!

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Google Adwords – Advertisers Dream

Publisert av Sigve Kommedalden 26. December 2009 0

Gone are the days when one could rely solely on the traditional means of advertising to reach their target customers and push sales. With the growth of internet and its increased usage, more and more businesses are moving to the online world to tap its vast advertising potential and reach out to a large customer base of online visitors. If you are a web marketer with a product or service to sell, you can surely benefit from Google Adwords.

What is Google Adwords?
Google Adwords refers to the advertising program offered by Google. By creating an account with Google Adwords, you can start advertising your product or service on Google and its advertising network.
How Does Google Adwords Work?
The concept behind Google Adwords is simple. However, to understand Google Adwords and its benefits, we must first briefly talk about how Google Search works.

A vast number of online web searchers use Google Search to look for information on a wide variety of topics, including products and services. Google searches through its large database of websites, blogs, documents and other resources to provide the most relevant search results based on the queries typed into the Google Search Box. This is a very powerful tool and cannot be influenced in any manner as Google uses its smart technology to judge the most genuine source of information for its users based on the quality, freshness and relevancy of the websites and web resources.

However, in addition to these organic search results, Google also displays something known as ‘Sponsored Links’ or paid-for-listings on the right hand side of the search results page and sometimes just above the regular search results. These are ads by advertisers who have chosen to use the power of Google advertising to promote their products and target potential customers.

Flexibility, Benefits & Control Offered by Google Adwords to Advertisers
Designing and running your adwords campaign is easy. Work out some of the essential elements and you are all set to reap the benefits of Google Adwords advertising.

Ad Formats: Choose from a variety of ad formats including text ads, image ads, video ads, local business ads and mobile ads.

Keywords & Ad Design: Analyze your business and create a list of most powerful keywords that someone may use to search for your products or services. Using these keywords, design your advertisement with a suitable Headline, Description, Display URL and Destination URL.

Set your Budget: Adwords lets you set a budget for your ads so that you can decide how much you want to spend on your Adwords campaign. What’s more, pay only when people click on your ads!

Once you activate your account, you are all set. The next time someone searches using one of your keywords, Google will display your ad, thus reaching out directly to people who are already searching for you.

The best part about using Google Adwords is that Google lets you have complete control over your advertising campaign and offers many online resources such as the Search Based Keyword Tool to assist you through the entire process.

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Google Adsense – Money in the Bank

Publisert av Sigve Kommedalden 25. December 2009 0

If you are a website owner with an internet presence, you must have heard of Google Adsense. However, if there is a slightest chance that you are not 100% sure of its concept and usefulness, this article will put an end to all your doubts!

What is Google Adsense?
Google Adsense refers to the free program offered by Google that enables web publishers to earn revenue from their online existence simply by displaying Google ads on those pages of their website which are rich in content. Since the Adsense program is free to join, almost all website publishers, irrespective of their size and location can sign-up for an Adsense account and start placing targetted ads on the content pages of their websites. What happens next? Publishers start earning through relevant ad clicks or impressions. And the best part – revenues earned at the end of each month ($100 and above) is dispatched to the publisher through cheque payment!

How Does Adsense Work?
The concept behind Google Adsense is simple and direct, aimed at creating a win-win situation for all parties concerned. This includes both the website publishers interested in earning revenue through their good quality websites and advertisers looking to propagate their products and services.

Publishers: Once a website publisher signs-up for a Google Adsense account, he / she gains access to Google’s vast network of advertisers who are interested in advertising their products and services on related, quality websites.

Based on the subject matter of your content pages, Google automatically displays ads on your website which either match the interests of your website visitors or in some way are related to the information your website currently offers. Hence, the moment you login to your Adsense account, generate Google ads and place the resulting code on your web pages, that’s when Google starts displaying relevant and targetted ads on your website.

Revenue Generation through Adsense
Each time your website visitor clicks on one of the ads and visits the advertiser’s website or online resource, you earn! In other words, by implementing Google Adsense on your website/s, you not only earn from genuine click and page impressions; you also enhance the look of your website and offer greater value / resources to your online visitors.

Remember, Google’s technology is extremely smart and can easily track fraudulent clicks. Hence, don’t try to create such a situation under which you get blacklisted by Google.

Ad Customisation: You can customise ads to suit the look and feel of your website. Right from ad size to background color, link and text color etc, all elements of an ad can be tailor-made for a specific site or blog.

Site / Web Search: Under the Google Adsense program, publishers like you can even implement Google web and site search to provide search functionality to your visitors. By placing ads on the search result pages, you can further earn revenue.

Performance Tracking: Through the use of Channels, publishers can track the performance of different ad units, URL’s and even ad placements throughout their website and tweak the ads to improve performances.

If you haven’t already, create your free Adsense account and start earning revenue from your online presence.

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