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Gone are the days when advertisers and marketers could simply rely on traditional media to create a buzz around their brand and products. With growing competition and a fight to succeed across all industries, the need of the day is to reach out to your target audiences across all media and platforms. The internet is one of the most popular mediums to target customers and Social Media Marketing is definitely the need of the day.

Also known as a form of internet marketing, social media marketing refers to the collective efforts of marketing and promoting a website or business through the use of a plethora of social media channels such as social networks, blogs, forums, social book marking, online communities as well as social media sharing tools.
Let’s look at Internet Marketers Top 10 Social Media Sites

1. Facebook: Facebook is a well known and extremely popular social networking website that allows you to connect with people all across the globe, no matter where they may be. Irrespective of whether you want to market and promote yourself or your business, Facebook offers you tremendous opportunities to gain exposure absolutely free of cost. http://www.facebook.com/

2. Twitter – Twitter is a free social media, networking and micro blogging service that enables individuals and companies to market themselves by reaching out to & connecting with thousands of people online. And all that needs to be done to accomplish this task is to answer a simple question – ‘what’s happening?’ http://twitter.com/

3. YouTube: Launched in 2005, YouTube is a video hosting and sharing website that enables users to upload their videos and share it with the rest of the world. http://www.youtube.com/

4. MySpace: MySpace is a social networking tool that has gained popularity over the years. As is clear from the name itself, MySpace basically refers to a free personal web page that can contain information about you, your life and your business. http://www.myspace.com/

5. Squidoo: Squidoo is an upbeat and popular publishing platform where users can publish content on topics of their interest on pages known as Lenses. http://www.squidoo.com/

6. LinkedIn: LinkedIn is a platform that offers professionals the opportunity to maintain their professional profile and interact with other professionals in their own and other fields. Currently, over 50 million professionals are using LinkedIn to interact with one another and exchange information & opportunities on the professional front. http://www.linkedin.com/
7. Delicious: Delicious is a social bookmarking website that enables publishers to bookmark websites on the internet and see what’s new on the web. http://delicious.com/
8. Digg: Digg is a popular social bookmarking site that enables users to bookmark the latest News headlines, Videos and Images. http://digg.com/

9. Flickr: Flickr is a well known photo sharing site from Yahoo. It allows users to share pictures, with friends, family and other business associates. http://www.flickr.com

10. StumbleUpon: StumbleUpon provides a platform for sharing personal recommendations on stories, pictures, and videos etc. Helps to discover the best on the web. http://www.stumbleupon.com/

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• Social Media Marketing

There is no denying the fact that the internet has made this a small world after all! The growing popularity of internet marketing has revolutionized the way we interact with another and do business today.

Irrespective of their location, online web marketers all across the world are realizing just how important it is to market their brand / website well in order to reach a global audience. And this is where the growing importance of Social Media Marketing is truly felt and understood.

First things first, what is Social Media Marketing (SMM)?

Also known as a form of internet marketing, social media marketing refers to the collective efforts of marketing and promoting a website or business through the use of a plethora of social media channels such as social networks, blogs, forums, social book marking, online communities as well as social media sharing tools.

Cause and Effect

Whether the goal is to boost sales, generate exposure for your business, create a strong corporate brand, enter into new business partnerships or indulge in some public relations, social media marketing lives up to the challenge, if used correctly. The results include brand recognition, traffic generation, link popularity, better search engine rankings and tremendous online visibility. In fact, it is common knowledge that social media marketing is one of the best available tools for driving people to your website. What happens next is you get the opportunity to show your website visitors how you can help them by providing answers to their questions and solutions to their problems.

Popular Social Media Marketing Tools

What sets apart social media from all other media tools is the fact that they primarily refer to user generated content platforms. Some of the most common social media marketing tools include Twitter, LinkedIn, Facebook, Digg, Delicious, Technorati, Stumbleupon, Reddit, YouTube, Flickr, and MySpace, among others. Out of these, Twitter seems to be topping the popularity charts with more and more individuals and businesses using it to promote themselves.

How to go about it?

The best place to start is by analyzing your overall marketing goals and understanding how social media can complement your efforts. Once you know who your target audience is, you can start finalizing a list of social media tools that will help you to target them well and eventually create a positive and strong impression for your brand / service. Remember, brand awareness is vital for any business. Once you are able to gain visibility for your service, it is just a matter of time before new visitors to the website convert to loyal customers, bringing you business for a long time to come.

Agreed, social media marketing does demand time, patience and regularity. However, the end results are truly worth the efforts. If you still haven’t started utilizing the power of Social Media Marketing tools, I suggest that you begin now. Integrate these tools into your website and online marketing plan and see the difference it makes to your online existence. You won’t be sorry!

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